Neuroscience in Marketing – Delving Into the Consumer’s Brain
by Lorena Nessi, PhD, MANeuromarketers don’t just want to get into your heads, they want to get into your your brain, even if they have to rewire... READ MORE →
Neuromarketers don’t just want to get into your heads, they want to get into your your brain, even if they have to rewire... READ MORE →
FAST (Face drooping; Arm weakness; Speech difficulty; Time to call) is the educational meme the American Stroke Association... READ MORE →
Color has long been one of the battlegrounds in psycholinguistics — this dates back to 1969 or earlier, when Brent... READ MORE →
Scientists have examined the effects of language on categorical color perception — the idea that color perception is... READ MORE →
A thunderclap headache. Post-partum cerebral angiopathy. Sub-arachnoid hemorrhagic headache. Posterior reversible encephalopathy.... READ MORE →
Excess food intake makes you fat. High calorie foods make you gain excess fat. Excess carbohydrates and saturated fatty acids... READ MORE →
In recent years, clinicians have utilized a somewhat surprising tool to treat their patients with refractory epilepsy-diet.... READ MORE →
The human tongue does more than just taste food. Of course, one needs the tongue for better pronunciation of words and effective... READ MORE →
Albert Einstein, when asked to explain his theories in layman’s terms, once famously said, “When a man sits with... READ MORE →
You may have perhaps heard of game-theory and behavioral economics, but like many within and outside the field the term neuroeconomics... READ MORE →
This Sunday February 14th (9 p.m. ET), the Emmy-nominated Brain Games tv-show is back! Wonder junkie Jason Silva returns to our screens, teaming up with... READ MORE →
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